CEO Rabobank Amsterdam and former Director Knowledge Development
Barbara Baarsma is CEO Rabobank Amsterdam and a former Director Knowledge Development at Rabobank where she also headed RaboResearch. In this last capacity she was responsible for the Rabobank-wide knowledge agenda and the development of the knowledge organization.
Alongside her work at Rabobank, Barbara Baarsma is Professor of Market Forces and Competition Issues at the University of Amsterdam and Crown-appointed member of the Social and Economic Council of the Netherlands (SER). She is chairperson of the Bank Council of the Dutch Central Bank (Bankraad van DNB), a member of the Corporate Governance Code Monitoring Commission, the National Icons Jury and the Advisory Council of the DNB Academy.
Before joining Rabobank she was Managing Director of SEO Economic Research and held a number of ancillary positions as member of the Supervisory Boards of Loyalis NV, Espria and Aon Groep Nederland bv, board member of Stichting Preferente Aandelen Kas Bank and member of the Advisory Board Responsible Investment at PGGM. She was previously a supervisory director/internal supervisor at Woonzorg, St. Elisabeth Twee Steden Hospital, BNN broadcasting company and member of the audit committee of the trade union organization FNV Bondgenoten.
She is regularly asked to contribute her ideas in committees on ministerial policy issues. For example, she was chair of the Macro Management Toolcommittee in specialist medical care set up by Minister Schippers, and was previously chair of the committee for Vertical Integration in the healthcare sector set up by Minister Klink. She was also a member of the Visitation Committee for the Dutch National Public Broadcasting Company (LPO), the Commission on the Structure of Dutch Banks (Commissie Structuur Nederlandse banken) and the Committee Service Provision at Home (Commissie Dienstverlening aan huis).